Senders & Domains

Mailbox Warmup

New mailboxes have no sending reputation. Sending cold emails from a fresh mailbox will likely land in spam. Cleanmails includes a built-in 30-day progressive warmup system that builds reputation automatically.

How It Works

When you enable warmup mode on a sender, Cleanmails will:

  1. Send realistic business emails between your warmup senders (you need at least 2 senders in warmup mode)
  2. Automatically reply to warmup emails after a random delay (5-30 minutes)
  3. Gradually increase volume over 30 days
  4. Auto-graduate the sender after day 30

Daily Volume Schedule

Day RangeEmails/DayPurpose
Day 1-32Initial reputation building
Day 4-75Establishing sending pattern
Day 8-1410Growing volume steadily
Day 15-2120Approaching normal volume
Day 22-3030Full warmup volume
Day 31+Auto-graduated, ready for campaigns

Warmup Email Templates

Cleanmails uses 20 realistic business correspondence templates with spintax variations. These look like genuine professional emails — not automated warmup content that spam filters can detect.

Example subjects:

  • "{Quick question|A quick question} about your Q2 plans"
  • "Following up on our {conversation|discussion}"
  • "Resource you might find {useful|interesting}"
  • "{Congrats|Nice work} on the recent {launch|milestone}"

Enabling Warmup

From the dashboard:

  1. Go to Senders
  2. Click on a sender → Edit
  3. Toggle Warmup Mode to ON
  4. Repeat for at least one more sender (minimum 2 required)
Minimum 2 senders required

Warmup works by sending emails between your own senders. You need at least 2 senders in warmup mode for it to function. The more senders you have, the more natural the warmup pattern looks.

Auto-Reply Simulation

After each warmup email is sent, Cleanmails schedules an automatic reply from the recipient sender after a random delay (configurable, default 5-30 minutes). This simulates real engagement and signals to email providers that the mailbox is receiving legitimate replies.

Monitoring Warmup Progress

Each sender shows:

  • Warmup Sent — Emails sent today during warmup
  • Warmup Received — Warmup emails received (replies)
  • Health Score — 0-100 reputation indicator
  • Warmup Start Date — When warmup began (for day calculation)
Best practice

Start warmup 2-3 weeks before you plan to launch campaigns. This gives your mailboxes time to build solid reputation before sending cold emails.

Configuration

Environment VariableDefaultDescription
WARMUP_REPLY_MIN_DELAY5mMinimum delay before auto-reply
WARMUP_REPLY_MAX_DELAY30mMaximum delay before auto-reply