Mailbox Warmup
New mailboxes have no sending reputation. Sending cold emails from a fresh mailbox will likely land in spam. Cleanmails includes a built-in 30-day progressive warmup system that builds reputation automatically.
How It Works
When you enable warmup mode on a sender, Cleanmails will:
- Send realistic business emails between your warmup senders (you need at least 2 senders in warmup mode)
- Automatically reply to warmup emails after a random delay (5-30 minutes)
- Gradually increase volume over 30 days
- Auto-graduate the sender after day 30
Daily Volume Schedule
| Day Range | Emails/Day | Purpose |
|---|---|---|
| Day 1-3 | 2 | Initial reputation building |
| Day 4-7 | 5 | Establishing sending pattern |
| Day 8-14 | 10 | Growing volume steadily |
| Day 15-21 | 20 | Approaching normal volume |
| Day 22-30 | 30 | Full warmup volume |
| Day 31+ | — | Auto-graduated, ready for campaigns |
Warmup Email Templates
Cleanmails uses 20 realistic business correspondence templates with spintax variations. These look like genuine professional emails — not automated warmup content that spam filters can detect.
Example subjects:
- "{Quick question|A quick question} about your Q2 plans"
- "Following up on our {conversation|discussion}"
- "Resource you might find {useful|interesting}"
- "{Congrats|Nice work} on the recent {launch|milestone}"
Enabling Warmup
From the dashboard:
- Go to Senders
- Click on a sender → Edit
- Toggle Warmup Mode to ON
- Repeat for at least one more sender (minimum 2 required)
Warmup works by sending emails between your own senders. You need at least 2 senders in warmup mode for it to function. The more senders you have, the more natural the warmup pattern looks.
Auto-Reply Simulation
After each warmup email is sent, Cleanmails schedules an automatic reply from the recipient sender after a random delay (configurable, default 5-30 minutes). This simulates real engagement and signals to email providers that the mailbox is receiving legitimate replies.
Monitoring Warmup Progress
Each sender shows:
- Warmup Sent — Emails sent today during warmup
- Warmup Received — Warmup emails received (replies)
- Health Score — 0-100 reputation indicator
- Warmup Start Date — When warmup began (for day calculation)
Start warmup 2-3 weeks before you plan to launch campaigns. This gives your mailboxes time to build solid reputation before sending cold emails.
Configuration
| Environment Variable | Default | Description |
|---|---|---|
WARMUP_REPLY_MIN_DELAY | 5m | Minimum delay before auto-reply |
WARMUP_REPLY_MAX_DELAY | 30m | Maximum delay before auto-reply |